Pilot design workshop

Design a pilot that produces evidence

For teams with a promising idea but not enough evidence to build it. Together we define what has to be learned, design the smallest credible test, and agree how each result will inform the next decision.

3.5 hours · 6–12 people · Milan or remote

Who it is for

Teams about to put an idea in front of reality

Early stage

Startups approaching a pilot

Founders who need evidence before investing further in development, or before presenting the next case to partners and investors.

Inside a large company

Corporate innovation teams

Teams asked to prove whether a concept deserves further investment, inside an organisation that has to agree what proof looks like.

For a cohort

Accelerators and incubators

Programme teams whose startups have to show evidence by demo day. Run once for a whole cohort, or as a fixed session each batch goes through before it starts building.

What the team gains

What a team walks out with

ASSUMPTION HYPOTHESIS LIVE TEST EVIDENCE DECISION CONTINUE ADAPT STOP

A decision instead of a debate

Agree what evidence would change the team’s direction.

Weeks instead of quarters

Reduce the pilot to the smallest scope that can still answer the question.

Evidence the team accepts

Define participants, observations and thresholds before the results arrive.

A cheaper way to be wrong

Find the weak ideas while changing direction is still inexpensive.

What happens in the room

Five moves on your own idea

Identify the critical assumption

Find the belief that has to be true for the idea to work at all, and separate it from the several others usually travelling with it.

Form a falsifiable hypothesis

Define what observable behaviour would support or challenge it. Where a number is appropriate, set the threshold with it.

Design the smallest credible test

Participants, conditions, duration and activities. Conditions close enough to real use to produce evidence you would act on.

Agree decision thresholds

What result would lead the team to continue, adapt or stop, written down and agreed by the people responsible for acting on it.

Plan execution and review

Responsibilities, data collection, timing, and the meeting where the decision actually gets made.

Deliverables

A pilot ready to run

A practical plan built around your idea and agreed by the people who will act on it.

A CLEAR BET

  • The assumption that could make or break the idea
  • A hypothesis the pilot can genuinely test
  • Clear criteria to continue, adapt or stop

A CREDIBLE TEST

  • The right people to involve
  • A focused pilot scope
  • A plan for collecting evidence

A PATH FORWARD

  • Named owners and responsibilities
  • First week of action
  • A fixed review and decision date

Formats

Choose the right format

The principal offer

Half-day workshop

One team, one idea, and a pilot plan that can start the following week.

What you get

  • A critical assumption the team agrees on
  • A hypothesis with observable evidence behind it
  • A test small enough to run and credible enough to believe
  • Thresholds and responsibilities settled in the room
3.5 hours6–12 peopleMilan or remote
Discuss a half day →

In-house programme

An extension for organisations that want several teams working to the same standard of evidence.

From 2 daysUp to 3 teamsAt your offices

Pilot review

A session after the test to read the evidence together and decide whether to continue, adapt or stop.

90 minutesAfter the pilotOnline or in person

Before you write

Practical detail

What it does not cover
This shapes a pilot. It does not run the research, recruit the participants or build the product. Those can be scoped separately if you want them.
Languages
English or Italian, or a session that moves between the two.
Where
In person in Milan and reachable by train, or online anywhere. Elsewhere in person by arrangement.
Preparation
A short call beforehand and one page about the idea. Nothing else has to be ready.
Afterwards
A written summary of what the room agreed, sent within two working days.
Fee
Quoted per session. Tell me the format and I will send a price. Lower for non-profits and public bodies.

Built from practice

Where the method comes from

The two below are the method in practice. One turned a deadline-reminder app into a proactive service by testing what people would actually hand to an assistant, and where a human still had to answer. The other began with facility managers on site in India and became a monitoring service built on what the tanks and tanker deliveries were really doing.

AI assistant for bureaucracy
Long readProtected

AI assistant for bureaucracy

Planet Idea (Djungle Studio)

Conversational AIVenture designAI-assisted services
A service for automating condominium water management
Long readProtected

A service for automating condominium water management

Planet Smart City

Product StrategyIoT-Enabled ServicesDesign Research

Next step

Planning a pilot?

Send a short note about the idea, what you need to learn, and when the decision has to be made. I will suggest the most useful format, and say so if a workshop is not the right next step.

iuliia.vorobiova@gmail.com